- March 16, 2017
11:30 am - 1:30 pm
Speaker: Sara Jackson, Cerkl
Co-founders of Cerkl, want their “smart newsletter” technology to help organizations transform their communication strategy into an engagement strategy.
Cerkl flips the traditional model of communication — of sending one message and guessing what everybody wants to hear — on its head. They ask the audience what they want to hear, what they like and what are their skills in order to empower organizations to personalize their communications.
Cerkl targets universities looking to engage alumni, students and parents; churches seeking better communication with their congregations; nonprofit organizations building better relationships with their audiences and donors; and corporations wanting to improve internal communication with their employees.
Organizations who use Cerkl upload their email lists and create topics customized to their mission and work. Each person on the list gets a welcome email asking them to select the topics that most interest them and to create a profile. Individuals can also choose to receive newsletters from other Cerkl organizations.
The Cerkl software encourages individual customization though smart tags and prompts.