- November 16, 2017
11:30 am - 1:30 pm
Speaker: Kara Williams, Shoestring Strategies
Branding is about much more than the proper use of a logo or a color. It’s about consistent communication. About achieving a common look and feel. About speaking with one voice. In the employment branding space, it is about showing and promoting your company culture in a way that attracts the talent you seek to hire. During this session we will discuss employment branding, dive into the tools and tactics you can use to strengthen your brand and study great employer branding examples and how their learnings can benefit your recruitment and retention efforts.
· Embrace the importance of branding and specifically an employment brand strategy.
· Understand the role culture, communication, and message clarity play in employment branding.
· Leave with tools and tactics to build and improve your organization’s employment brand.
Presentation Is Approved For 1.00 SHRM-Professional Development Recertification Credit and 1.00 HRCI-General Recertification Credit